Zuurvaatje©
Did you know vinegar works brilliantly as a salt substitute? And with 85% of people in the Netherlands eating too much salt, that old piece of wisdom suddenly becomes very relevant. Less salt is simply better for your health. Especially for your kidneys.
So to help the Netherlands cut back on salt in a tasty way, we created Het Zuurvaatje© (the Sour Cellar) for vinegar company Tromp & Rueb and the Dutch Kidney Foundation. A handmade reminder that sits right on the table, nudging you to reach for vinegar instead of salt.
Het Zuurvaatje was designed by award-winning artist Willem Zwiers of ceramic studio Cor Unum. Its subtle nod to the shape of a kidney turns it into a striking talking piece for the table.
RESULTS
Het Zuurvaatje was featured across a wide range of leading media outlets, including de Volkskrant, De Telegraaf, AD, and Trouw, as well as Men’s Health, Editie NL, Omroep MAX, and NPO Radio 1, 2, and 5.