Yellow Backie
Yellow Backie is an initiative to spark some love between Amsterdam locals and its visitors with a famous Dutch custom: riding on the luggage rack of a friend’s bike.
Directed by Gijs Pouwels
RESULTS
The Guardian / CNN / Vice / Lonely Planet
1 x ADCN Lamp (bronze)
1 x Cannes Lions (short list)
1 x DDA (short list)