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Snelweg Sprookjes are location-based audiobooks that bring highways to life. An initiative of Volkswagen and the CPNB (Dutch books authority) that turns ordinary road objects into story elements. The main goal of the app is to make children curious about looking outside again as they ride in the car - but also to give parents a good alternative for the use of screens.

To make this happen, we first scanned the entire Dutch highway system to identify thousands of bridges, windmills, lakes and other things along the road. Then we cooperated with award winning children's book writers to create interactive stories that are triggered by the objects you see along the way. A mix of good old storytelling and the game ‘I spy with my little eye’. 

Matthijs Groos and I did one of the stories as well. About a little fruit-fly that wants to go to the moon (in Dutch).











Created with Matthijs Groos @ Achtung!


The Drum / Contagious / campaign 

6 x Cannes Lions (silver)

5 x D&AD Awards (1 Yellow, 3 graphite, 1 wood)

2 x The One Show (1 gold + 1 bronze)

1 x Webby

7 x Eurobest (2 grand prix, 3 gold, 1 silver, 1 bronze)

2 x Epica Awards (gold + silver)

2 x Clio (gold + bronze)

6 x London International Awards (5 silver + 1 bronze)

3 x ADCN lamp (2 silver + 1 bronze)

1 x  Spinaward (gold)

2 x Esprix (2 silver)


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